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Apple today (04/20) announced the next generation of Apple TV 4K, delivering high frame rate HDR with Dolby Vision and connecting customers to their favorite content with the highest quality. At the heart of the new Apple TV 4K is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and […]

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Apple today (04/20) unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass. Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in […]

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Apple announced their first 2021 event, it will be on April 20th at 10:00am PDT. The event is  dubbed “Spring Loaded”. Hopefully this is what a lot of you (and me) are waiting for, new Silicon based Mac’s: iMac’s MacBook Pro’s. Possibly new iPad and iPad Pro’s and rumored AirTags. For those of you who […]

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Apple today (03/30/21) announced it will host its annual Worldwide Developers Conference (WWDC) June 7 through 11, in an all-online format. Free for all developers, WWDC21 will offer unique insight into the future of iOS, iPadOS, macOS, watchOS, and tvOS. Building on the record-breaking participation and learnings from last year’s online conference, WWDC21 is an […]

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Apple unveiled a new self-paced professional learning offering, Apple Teacher Portfolio, to help educators bring creativity to every lesson and any subject, no matter where learning happens. Apple is also providing updates across its Schoolwork and Classroom apps and the popular Everyone Can Create curriculum, which take advantage of the latest features of iPad and […]

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  Apple’s newly completed renewable projects, part of the company’s planned $4.7 billion Green Bond spend, are bringing clean energy to local communities while reducing carbon emissions. In 2020, Apple funded 17 Green Bond projects that will avoid an average of 921,000 metric tons of carbon emissions annually, which is equivalent to removing nearly 200,000 […]

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  Apple today (03/16/21) was honored with historic first Academy Award nominations for its feature films since the Apple TV+ global launch of Apple Original Films just over a year ago. The widely acclaimed “Wolfwalkers” was nominated for Best Animated Feature and the epic war film “Greyhound,” starring and written by Tom Hanks, for Best […]

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  The Apple Hearing Study is sharing new data from thousands of participants across the US in an effort to help people better understand their hearing health.   The Apple Hearing Study is one of the studies launched within the Research app that are helping democratize how medical research is conducted by giving Apple customers […]

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  Cupertino, California — January 28 is Data Privacy Day, a time to raise awareness about the importance of protecting people’s personal information online. Apple is commemorating Data Privacy Day by sharing “A Day in the Life of Your Data,” an easy-to-understand report illustrating how companies track user data across websites and apps. The report […]

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