APPLE UPDATES MACBOOK PRO LINE-UP

Apple® (6/8) updated the aluminum unibody MacBook® Pro line to include 13-inch, 15-inch and 17-inch models featuring Apple’s innovative built-in battery for up to 40 percent longer battery life. Each MacBook Pro includes an LED-backlit display with greater color intensity, the innovative glass Multi-Touch™ trackpad, an illuminated keyboard, an SD card or ExpressCard slot, a FireWire® 800 port and state of the art NVIDIA graphics. Starting at just $1,199, the MacBook Pro line is more affordable than ever, with some models up to $300 less than the previous generation. The industry’s greenest notebook lineup, every Mac® notebook achieves EPEAT* Gold status and meets Energy Star 5.0 requirements, setting a new standard for environmentally friendly notebook design.

The new 13-inch and 15-inch MacBook Pro models include Apple’s innovative built-in notebook battery for up to seven hours of wireless productivity on a single charge without adding thickness, weight or cost. Using Adaptive Charging and advanced chemistry first introduced with the 17-inch MacBook Pro earlier this year, the built-in battery delivers up to 1,000 recharges before it reaches 80 percent of its original capacity—nearly three times the lifespan of conventional batteries.** The longer battery lifespan equals fewer depleted batteries and less waste.

The new 13-inch MacBook Pro is a significant upgrade at a lower price than the original aluminum MacBook it replaces. With the same sleek and durable design popular with consumers, students and professionals, all 13-inch MacBook Pro models now include a seven hour built-in battery, an SD card slot, a FireWire 800 port, an illuminated keyboard and an improved LED-backlit display with 60 percent greater color gamut. Featuring the powerful NVIDIA GeForce 9400M integrated graphics processor, the 13-inch MacBook Pro is available in two models: one with a 2.26 GHz Intel Core 2 Duo, 2GB of RAM and a 160GB hard drive priced at $1,199, and another with a 2.53 GHz Intel Core 2 Duo, 4GB of RAM and a 250GB hard drive priced at $1,499.

The perfect balance of performance and portability, the 15-inch MacBook Pro now features a seven hour built-in battery, an SD card slot, an improved LED-backlit display with 60 percent greater color gamut and 4GB of RAM across the line at an entry price $300 less than before. The new 15-inch MacBook Pro is available in three models: a 2.53 GHz Intel Core 2 Duo system with a 250GB hard drive and NVIDIA GeForce 9400M graphics for a new entry price of $1,699; a 2.66 GHz Intel Core 2 Duo system with a 320GB hard drive, and NVIDIA GeForce 9400M and 9600M GT graphics for $1,999; and a 2.8 GHz Intel Core 2 Duo system with a 500GB hard drive, and NVIDIA GeForce 9400M and 9600M GT graphics for $2,299.

The 17-inch MacBook Pro, which includes an eight hour built-in battery, an ExpressCard slot, a brilliant LED-backlit display, 4GB of RAM and NVIDIA GeForce 9400M and 9600M GT graphics, has been updated to include a faster 2.8 GHz Intel Core 2 Duo processor and a larger 500GB hard drive for $2,499, which is $300 less than before.

All MacBook Pro systems feature Apple’s revolutionary aluminum unibody design and for the first time can be upgraded with up to 8GB of RAM, and up to a 500GB hard drive or up to a 256GB solid state drive. The 15-inch and 17-inch MacBook Pro models can also be upgraded to a 3.06 GHz Intel Core 2 Duo processor. All MacBook Pro systems include a next generation, industry-standard Mini DisplayPort to connect with the 24-inch Apple LED Cinema Display.

Apple also updated the incredibly thin and light MacBook Air®, making it more powerful and more affordable. Measuring just 0.16 to 0.76-inches thin and weighing just three pounds, the MacBook Air is available in two models starting with the new entry price of $1,499 for a 1.86 GHz Intel Core 2 Duo system with a 120GB hard drive and NVIDIA GeForce 9400M graphics, and a 2.13 GHz Intel Core 2 Duo system with a 128GB solid state drive and NVIDIA GeForce 9400M graphics for $1,799.

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